Upshift Online is a free monthly magazine dedicated to producing aspirational Dualsport & Adventure content that enthusiasts are looking for — detailed articles about the people, the places, the machines and equipment, as well as the sport’s top events. Tying everything together is the striking imagery and layout that captures the essence of every article. Photographs that inspire our readers to get out and ride more and find out for themselves what is around that next corner.
True Dualsport & Adventure enthusiasts: a group far more determined than mere hobbyists, or travelers. These passion-driven explorers have a need for adventure. They ride because it’s the only way to satisfy their need, and nothing can stop them. They ride through lashing rain, blistering heat and heavy snow, enjoying the unrivaled challenge of experiencing seldom-seen vistas and exotic locations. They also have one other thing in common: These enthusiasts crave knowledge about their passion, and they cannot get enough of it. They’re looking for inside information about the most exciting places to travel in the world. Their appreciation for GPS coordinates to a trail head is just as great as their appreciation for a stunning photograph of the final destination. They seek information that’s nowhere to be found - until now.
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