Seattle, WA - (April 18, 2023) The adventure motorcycling non-profit Backcountry Discovery Routes® (BDR®) announced Harley-Davidson® Motor Company as their newest OEM sponsor. The multi-year partnership will focus on showcasing Harley-Davidson’s ever-growing support of BDR’s mission to preserve off-highway riding opportunities, while integrating the Harley-Davidson Pan America™, the iconic American-made adventure touring motorcycle, into the landscape of upcoming BDR films.
With a shared commitment to creating riding opportunities that foster positive economic impact in rural communities, guest riders from Harley-Davidson will join the BDR team on the upcoming Big Bend, Texas BDR-X (to be released in 2024) and on two additional BDR routes to be released in 2025.
“BDR is excited to partner with Harley-Davidson, the iconic American motorcycle manufacturer known for its heritage, innovation, and commitment to the riding community. Harley-Davidson has always offered its riders the freedom of the open road, and now with Pan America's suitability for long-distance exploration and rugged terrains, H-D fans and ADV enthusiasts have a compelling and capable option perfectly fit to adventure beyond paved roads and explore the gems of the BDR’s.”
- Inna Thorn, BDR Executive Director
The Pan America™ motorcycle is Harley-Davidson’s explore-it-all machine for riders who see touring as detouring – on road and off. This rugged, powerful, technologically advanced multi-purpose vehicle is designed from the ground up to be capable, confidence inspiring, and fun wherever the road may take you. Harley-Davidson has leveraged its deep design and engineering capabilities to create these all-new, adventure-touring motorcycles, each designed with premium features, outstanding performance and innovative technology.
In addition to featuring the latest Pan America™ motorcycle models in expedition documentary films, as part of the partnership BDR will showcase the 2024 Harley-Davidson Pan America™ 1250 Special motorcycle at upcoming BDR events, including the Annual BDR Adventure Ride Weekend in Tonopah, Nevada on May 16-19, and the TouraTexas Rally at Austin Moto Adventures, on October 24-27 held just outside Austin, TX. The TouraTexas Rally will also mark the public release of the Big Bend BDR-X project and documentary film, streamed live on YouTube from the rally.
Riders can learn more about the Harley-Davidson Pan America™ motorcycle and its suitability for BDR riding, and stay up-to-date on exciting updates from Harley-Davidson and Backcountry Discovery Routes at RideBDR.com/Harley .
