Backcountry Discovery Routes Announces Harley-Davidson Motor Company as Its Newest OEM Sponsor

Seattle, WA - (April 18, 2023) The adventure motorcycling non-profit Backcountry Discovery Routes® (BDR®) announced Harley-Davidson® Motor Company as their newest OEM sponsor. The multi-year partnership will focus on showcasing Harley-Davidson’s ever-growing support of BDR’s mission to preserve off-highway riding opportunities, while integrating the Harley-Davidson Pan America, the iconic American-made adventure touring motorcycle, into the landscape of upcoming BDR films.

With a shared commitment to creating riding opportunities that foster positive economic impact in rural communities, guest riders from Harley-Davidson will join the BDR team on the upcoming Big Bend, Texas BDR-X (to be released in 2024) and on two additional BDR routes to be released in 2025.

“BDR is excited to partner with Harley-Davidson, the iconic American motorcycle manufacturer known for its heritage, innovation, and commitment to the riding community. Harley-Davidson has always offered its riders the freedom of the open road, and now with Pan America's suitability for long-distance exploration and rugged terrains, H-D fans and ADV enthusiasts have a compelling and capable option perfectly fit to adventure beyond paved roads and explore the gems of the BDR’s.”

- Inna Thorn, BDR Executive Director

The Pan America™ motorcycle is Harley-Davidson’s explore-it-all machine for riders who see touring as detouring – on road and off. This rugged, powerful, technologically advanced multi-purpose vehicle is designed from the ground up to be capable, confidence inspiring, and fun wherever the road may take you. Harley-Davidson has leveraged its deep design and engineering capabilities to create these all-new, adventure-touring motorcycles, each designed with premium features, outstanding performance and innovative technology.

In addition to featuring the latest Pan America motorcycle models in expedition documentary films, as part of the partnership BDR will showcase the 2024 Harley-Davidson Pan America™ 1250 Special motorcycle at upcoming BDR events, including the Annual BDR Adventure Ride Weekend in Tonopah, Nevada on May 16-19, and the TouraTexas Rally at Austin Moto Adventures, on October 24-27 held just outside Austin, TX. The TouraTexas Rally will also mark the public release of the Big Bend BDR-X project and documentary film, streamed live on YouTube from the rally.

Riders can learn more about the Harley-Davidson Pan America™ motorcycle and its suitability for BDR riding, and stay up-to-date on exciting updates from Harley-Davidson and Backcountry Discovery Routes at .